The OG App throws out Instagram ads and takes you back to basics


Tired of the current state of the app, a group of developers took it upon themselves to create a version of Instagram that removes all of the ads and allows people to create custom feeds.

It’s called The OG App (opens in new tab) and it takes Instagram back to basics. It’s not another social media platform and you still have many of the same features like Stories and the Explore page. But now, you have control over what content you see on your Instagram feed thanks to a series of tools and filters. In a recent report (opens in new tab), the developers said they wanted “to put users, and not advertisers, first with this app.” 

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