The metaverse could be the next frontier of ecommerce

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There’s much to be excited about when it comes to the metaverse and Web3, particularly for retailers. This is especially true for brands who have struggled to keep pace with digital experiences using today’s technologies. With emerging tools, businesses could finally unlock the true potential for ecommerce, and create new, unique experiences at the same time.

By now, most people will have seen videos of the metaverse and what it can potentially achieve in the future. For some, it’s a thrilling prospect. For others, there’s a degree of hesitancy. But what this early phase does is enable companies to prepare for the future. In retail, it could provide a much needed shot in the arm at a time when consumers are increasingly calling for better ways to merge the physical and virtual worlds.

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