Incognito Mode’s name is wrong, and even Google employees know it


Even Google employees know that Chrome’s Incognito Mode isn’t as private as the name implies.

The Google Chrome feature allows users to hide their browsing history from other people using the same device, however, it doesn’t hide their data from the websites they visit or Google itself. You’d be forgiven for thinking that Incognito Mode is more private than it really is though; the company is facing a $5bn lawsuit over the confusion, and even its own Marketing Chief knew the flaws of the name it has been revealed.

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